What Is Digital Experience Monitoring?
To effectively address digital experience issues, you must first identify them—you cannot fix a problem you can’t see. The best way to establish this foundational footprint is to use Digital Experience Monitoring (DEM) to monitor the environment and the digital service delivery chain, in such a way that issues can be identified before the front-facing experience is impacted. This approach serves as the heart of DEM.
Gartner® defines DEM as “technologies [that] monitor the availability, performance and quality of experience for an end user or digital agent as they interact with an application and the supporting infrastructure. Users can be external consumers of a service, internal employees accessing corporate tools or a combination of both. DEM technologies seek to observe and model the behavior of users as a continuous flow of interactions in the form of ‘user journeys.’”1
DEM utilizes various technologies, including synthetic transaction monitoring (STM) and real user monitoring (RUM), with the aim of comprehending experience health in digital delivery scenarios, particularly where the user's perspective is located across the Internet from the application or service. In a cloud-first world, this situation applies to most of the scenarios we see today—such as the use of SASE, SD-WAN, and hybrid work technologies (work from anywhere), all of which are highly Internet dependent. You cannot understand and deliver digital experience without understanding how the Internet impacts the platform services you leverage. DEM was designed with this focus in mind.
1Gartner, Hype Cycle™ for Monitoring and Observability, 2023, 10 July 2023. GARTNER is a registered trademark and service mark and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Your World Has Completely Changed
The cloud is your new data center, the Internet is your new network, and SaaS is your new application stack. This has led to complex hybrid deployments that enterprise IT operations teams have struggled to align to the needs of the business. To excel as a strategic asset within your organization, you need a clear view of how your digital supply chain, from CDN to backend APIs, supports your customers and employees.
Unlock the True Potential of the Cloud
ThousandEyes DEM provides advanced visibility into digital experience, whether you are offering digital services such as e-commerce, relying on cloud-based enterprise applications, or verifying performance within a SASE framework. Our platform utilizes network and application synthetic monitoring, end-user experience monitoring (EUM), BGP route feeds, and Internet and cloud outage detection to help you emulate user behavior and track customer journeys from a global perspective. By monitoring performance data, such as response time and transaction time, and quickly identifying the root cause of downtime and performance issues across the Internet, cloud, and web applications, IT teams can plan and optimize their operations effectively, leading to enhanced user experiences.
Owning Digital Experience in an Internet World
From DEM to Digital Transformation Leadership
Organizations rely on a complex network of services, internal environments, and networks to deliver essential digital experiences to both their customers and employees. However, simply monitoring is not enough. To assure optimal digital experiences across today's hyper-distributed environments, organizations need to tie digital initiatives to business outcomes through a DEM strategy. This approach will allow them to move beyond monitoring and evolve into proactive management and automated actions.
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