Seamless Connectivity Drives Digital Experience
Customer ordering habits are changing, and businesses need to adapt to this shift to maintain lasting brand loyalty. As technology trends progress with digital enhancements, such as IoT, omnichannel, and loyalty programs, the retail and hospitality industries must meet the needs of their customers to retain them, making seamless service connectivity essential.
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It is predicted that by 2025, 75% of the commercial hospitality and travel industry will launch media networks to improve customized offers during browse, book/buy, and rebooking opportunities for customers
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45% of in-person hospitality and travel orders and bookings will be initiated through self-service channels, such as kiosks or mobile devices
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32% of global customers would stop doing business with a brand they loved after just one bad experience
In our rapidly evolving digital landscape, assuring exceptional digital experiences that meet customer and employee expectations is more consequential than ever for your brand. But as businesses shift to the cloud and Internet-reliant services, traditional monitoring tools fall short of providing the necessary insights for IT operators, creating risks. The good news is that this limitation is where the recent integration between ThousandEyes and Meraki shines. By bridging the visibility gap for Meraki SD-WAN users operating cloud-based applications and infrastructure, ThousandEyes enables partners and customers to deliver business outcomes by improving end-to-end digital experiences.
Innovating To Win: ThousandEyes + Meraki
Cisco Meraki is one of the market's leading cloud networking solutions. This integration serves as an entry point for Meraki users to leverage ThousandEyes, thereby greatly enhancing their visibility beyond the IT perimeter and into Internet and cloud environments.
Meraki MX has been popular among small and mid-size business (SMB) customers, largely due to its renowned simplicity. SMBs often operate with streamlined IT teams and limited resources, so they cannot afford to spend valuable time in war rooms chasing issues. This integration between ThousandEyes and Meraki presents an enticing value by enriching network diagnostics and notably reducing Mean Time to Resolution (MTTR) by quickly isolating fault domains, which is a particularly appealing outcome for SMB customers.
SMB customers are frequently looking to Cisco partners to help manage their networks, so they can devote their IT engineers and resources to other strategic initiatives, like planning a cloud migration or deploying an SD-WAN. To that end, the ThousandEyes and Meraki integration provides enhanced visibility to the partner, so they can provide even better digital experiences for their customers and their customers’ customers and employees.
Partners that offer ThousandEyes—either as a standalone practice or as part of a larger practice that makes use of multiple Cisco products—can gain a competitive edge with trusted Internet and cloud intelligence. In addition, partners can offer value-added services on top of their ThousandEyes practice with integrations using the ThousandEyes API. For example, by tying into other tools that complement their existing processes, like an IT Service Management (ITSM) solution that tracks issues and outages, partners can make use of advanced automation.
ThousandEyes also provides deep visibility from the user’s perspective to the application or webpage. This visibility offers insight into issues that may be impacting customer and employee experiences. In addition, ThousandEyes can be integrated with a host of other Cisco technologies, including Webex and Catalyst SD-WAN, for even deeper visibility into the user experiences across use cases—from collaboration to hybrid work. That being said, ThousandEyes is vendor agnostic, so it is not required to have any other Cisco solutions to realize its value. ThousandEyes can certainly complement other vendors’ solutions, as well.
Empowering Your Customers With Visibility
The integration between ThousandEyes and Meraki MX has been a welcome new addition for our customer and partner communities. Prior to the integration, customers had to deploy ThousandEyes agents on non-Meraki devices, such as Raspberry PI or Intel NUC. Now, customers and partners can deploy ThousandEyes in a few minutes using the Meraki dashboard.
These ThousandEyes Enterprise Agents, which are deployed through the Meraki Dashboard, provide an “inside out” view from the on-premises network to the cloud-based applications used by employees. ThousandEyes provides end-to-end visibility across your entire digital ecosystem, from your WAN to every application and user that matters in today’s connected world. What’s more, ThousandEyes is not bound by the constraints of real-user monitoring (RUM) because its synthetic testing allows for continuous and real-time monitoring of connectivity and performance. This can even help you to ensure service level agreements (SLAs) are met.
Assuring Exceptional Outcomes and Experiences
Our customers are laser-focused on delivering enhanced outcomes to the business, and, given the large-scale migration of services to the cloud, they now require visibility into the Internet—from the user to (and through) their cloud-based applications and webpages. ThousandEyes offers a powerful solution to monitor and understand how the performance of the digital supply chain is affecting users’ digital experiences. With ThousandEyes' detailed insights, you can gain the knowledge to solve tricky digital delivery issues. This helps bridge gaps between different teams by providing a shared language for infrastructure, service, and operations, all centered on improving the crucial outcome—digital experience for your users.
Want to learn more about how the ThousandEyes and Meraki integration can benefit your business?
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Listen to the “Seamless Connections: ThousandEyes and Meraki” ThousandEyes Partner Connection Podcast episode
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Check out the Partner SalesConnect to view all available resources and whom to contact to get started
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Dive into ThousandEyes through the Cisco Blackbelt Academy
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